Understanding your market and customers
Only by doing your homework and researching your market can you be sure you are meeting your potential customers’ needs. So where do you start?
From idea to market
This interactive workshop explores the skills, people, infrastructure and funding required to transition your project from concept to market.
Business models & route to market
How will your business generate revenue and reach your target market? Join us as we explore diverse business models while helping you decide the most appropriate route to market for your business.
Application Info Session
Thinking of applying for Converge 2025? Then don’t miss the last in our Application Info sessions to find out how…
Start-up Funding
Join us for a comprehensive overview of the various funding options available to both start-up and spinout companies in Scotland.
On-Demand Workshops
Understanding intellectual property
Intellectual property is a cornerstone asset for innovative businesses. But what exactly constitutes innovation and intellectual property? And how can young companies best leverage their intellectual property?
Application Info Session
Thinking of applying for Converge 2025 but missed our recent Application Info session? Catch up here on demand to find…
Start-up funding
This workshop will provide emerging entrepreneurs with an overview of the various funding options available to start-up/spin-out companies in Scotland….
Business models and route to market
How will your business make money? How will your product or service reach your customers? In a post-COVID world, sustainable…
From idea to market: getting your business ready
Starting a business is about more than money. You will require a variety of resources at different stages of development….
Understanding your market and customers
You may have heard that 90% of new businesses fail, but what’s the story behind this scary statistic? Most of…
Understanding intellectual property
Intellectual property is an essential part of innovative new businesses and can be one of their main assets. But what…
How to succeed as a female founder
Only one in five of Scotland’s entrepreneurs are women, while start-ups led by female founders receive only two percent of…
Choosing your legal structure
The legal structure you choose for your business has a profound impact on company ownership, your ability to raise funding…
Conversations for the Curious: “But what if I succeed?”
In our previous edition of “Conversations for the Curious” we examined the fear of failure and why that often holds…
Breaking the second glass ceiling – a “how-to” guide for female founders looking for investment
More women than ever are starting new businesses in Scotland*, but how can they meet the challenges of securing investment…
Conversations for the Curious: “But what if I fail?”
Fear of failure is often cited as a barrier for women thinking about starting their own business. And while more women…
Creative Communications
Does the thought of communicating your idea fill you with dread? Have no fear, this essential skill is one that…
What Investors REALLY want to hear from your Pitch
Are you a founder, director or manager considering raising investment? Do you need strategic, practical advice? Would you like to take…
Creativity and Impact
If you want to create social or environmental impact through your creative practice, this one’s for you. It’s a practical…
Digital media for creatives
For creative businesses, social and digital media are essential ways of connecting with your audience, building your brand and awareness…