25 February 2025 - 13:00-14:00
Understanding your market and customers
It’s estimated that 60% of new businesses in Scotland fail within 5 years, but what’s the story behind this scary statistic? Most of these failures are linked to a poor understanding of customer needs and target market. Only by doing your homework and researching your market can you be sure you are meeting your potential customers’ needs. So where do you start?
This 1-hour interactive workshop will teach you the first steps of interacting with your potential customers and explain how to use their feedback to shape your proposition. Key topics include:
• Identifying your target market and its size and value – who are your customers, where are they located, which segment should you prioritise and how will you reach them?
• Doing your research – how to engage with customers to gain vital feedback
• A customer-centred approach to proposition development – why designing solutions around your customers’ feedback is essential for success