Plant Carbon
80% of UK adults are concerned about climate change. Plant Carbon lets them take direct action using their garden waste. Our unique firepit has an added function – it can also make biochar from plant cuttings. Biochar is charcoal which captures carbon which, when planted, enriches the earth saving on expensive fertiliser.
Plant Carbon also reduces costly waste collection. It will be sold at competitive prices into established channels within the large firepit market (2 million+ bought annually). Plant Carbon pits burn normally, but also add key benefits. Company profit flows from constrained overheads, marketing to receptive audiences and margins of 40%.