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Create Change Application Form 2023

Question 1

Non-confidential summary (100 words) 

  • Please provide a brief summary of your project and product/service. 

Question 2 

Marketing Information

  • Please provide your business description in 280 CHARACTERS (not words), in the style of a Twitter bio.

Question 3

Your Business Proposition (500 words)

  • What is your product/service?
  • What problem does your product/service solve or what market gap does your product/service fill?
  • What is your Unique Selling Point?
  • What is the “innovative” or creative element of your product/service?
  • What is your competition and why is your idea better or unique?
  • What stage of development is your product/service (e.g., idea, proof-of-concept, prototype, market-ready)?  
  • How will you protect your idea (e.g., intellectual property rights such as design rights)?
  • Please provide details of any previous funding/investment received

Question 4

Your Customers (250 words)

  • What is your target market?
  • Who are your customers? (Is your customer also the end user?)
  • Have you spoken to your customers/end users?
  • How will you get your product/service to your customers (proposed route to market)?
  • How will your business be financially sustainable (proposed business model)?

Question 5

Resource Planning (250 words)

What resources do you require to make your business “market ready”? For example:

  • Funding
  • Current and future team
  • Skills/expertise
  • Equipment
  • Premises

Question 6 

Your Impact (250 words)

  • Please provide a summary of your project’s social, cultural, educational or environmental impact.  
  • Detail the kinds of benefits you would plan to deliver to individuals, the communities and/or the environment.